Information about your products remains the most important information that any company publishes. All too often, gathering and working with this information is left to the last minute before a particular publication (web or print) is to take place. For companies with over 1,000 products the information they must gather for their products is often a never ending process.

That product information has to be created for & tailored to a wide variety of users: customers in various types of industries, strategic partners of all types, one's own sales force, customer service reps, telemarketers, technical service and many more. When we create catalogs, we lay the infrastructure to be able to address these multiple needs now and in the future. And, there is a great divide between Business-to-Consumer and Business-to-Business product information.

Ease of Use and Precise Answers Are What Matter

Print, Web and Email publishing are the three primary methods of delivering product information — often in the form of a catalog or invitations to get one. Print remains the most widely accepted media for publishing product information. The web is a close second but only insofar as a company's website is truly useful and presents the exact information a recipient needs, and that is all too often not the case. Despite frequent departures into design-intense websites, in the end, it is the ease of that site's use, the ability to find precisely what a recipient wants and needs that matters.