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The "Laws" of Web Catalogue Development

Keep it simple, fast, easy to find things, and above all serve the customer. You have to think about how your customer thinks and serve that process… not your own process.

If you are going to invest in a web catalog, then careful planning about how data is captured, how it is purposed (identified for specific users), and how it can be personalized is essential. Web catalogs require careful database architecture. The choices about database architecture rule everything else you do or can do. We specialize in tailoring this architecture to your needs.

Marketing the Site

It is also essential to plan for the marketing of a web catalog site. How will you ensure that the customers can find your site and use it? The budget for this has to be set forth and followed for several years. Marketing for a web catalog site does not necessarily use the web itself. It usually has to use TV, Radio, Newspapers, Flyers, Print, and other media.

We plan this strategy and execute it.