S a l e s  S e m i n a r s  &  A u d i e n c e  P r e s e n t a t i o n s

What To Ask

As difficult at it can be to do, your sales, training and presentation seminars have to focus on what matters to your customers, on how to help them to buy your products, and on how to answer their concerns… not yours. Often presenters assume "if you knew what we know, you'd buy our products." This is not a good assumption to make at all. Buyers do not want to know what you know. What they want is… to trust you enough to know you'll be there if they need you… when they need you. That's it.

Presenting complicated Power Point presentations, covering your 50 key points, and losing your focus by trying to overwhelm seminar attendees with too much does not work. Therefore, the question always is: "What to ask?" of your attendees. How can you serve their needs and answer their questions? What are the three points that they can remember, that matter to them, and can use to convince their "check signer," when you are not there, to buy your products.

What response do you want an attendee to take? Can you help them to make that response? Can you ensure that most of them will respond in that way? These are questions you want to ask yourself. And, with a sharp focus, to use those answers in how you plan for, present, and follow through. If you want sales, then you focus on how to help your buyer buy.

Presentations Consulting

We consult with clients on how to plan for, prepare, present, and follow through on all sales meetings, customer meetings, presentations, new product presentations… whatever you do in person and for groups. We show you how to create a sharp focus, present memorable information (as in recipients remember the materials and can act on them), how to generate action out of the recipients, and how to help recipients get a check signed to buy your products. And much more.