The internet has impacted print catalogs for sure. But they are as important and useful as they ever were. Of course, we create web catalogs, but offering both to prospects and existing clients provides the best impact, engagement and retention.
In B2B situations the combination of both Print and Web catalogs increases impact, retention and conversions substantially.
We've been absorbed with internet so much we got distracted from print.
Print on Demand allows our clients to have market-specific mini-catalogs that are printed as needed (even ONE at a time) and delivered in less than 5 days.